Initial Idea
The initial idea is to create a silhouette from the baguette and jam the Logo in the middle as the idea of how a sandwich is made. I decided to use more geometrical shapes instead of rough organic shape. The wavy line represents green vegetable and the Logo contained inside represents other ingredients go inside the sandwich.
Black & White Logo Variations
Colors
“Red is the color most used by fast food chains, followed closely by yellow and orange. Yellow and orange are colors that make people feel hungry. The color red is associated with emotion and passion. So when one sees red combined with yellow and orange, they become passionately hungry.”
                                                                                                                            -Color Psychology in Food Marketing-
Typography
Vin’s Sandwiches Brochure
By using Adobe Illustrator and Photoshop, I was able to design and create this layout for Vin’s Sandwiches Menu Brochure.
Vin’s Sandwiches Signs
Vin’s Sandwiches Merchandise
Mobile App
